Beyond the mainstream giants of Nike, Adidas, and New Balance lies a world of emerging and resurgent sneaker brands capturing the UK market. This comprehensive guide breaks down the sizing peculiarities of ASICS, Salomon, HOKA, and other trending brands to help you find your perfect fit.
What You'll Learn
ASICS Sizing Guide
ASICS (originally an acronym for 'Anima Sana In Corpore Sano' or 'Sound Mind in a Sound Body') has seen a major resurgence in the UK sneaker scene, particularly with their Gel-Lyte series:
General fit:
ASICS running models typically run true to size, lifestyle models may vary slightly
Width profile:
Narrower than average, especially in the midfoot
Japanese sizing:
Often includes Japanese (cm) sizing on the label
Performance vs. lifestyle:
Running models fit differently than lifestyle models
True to size for most feet. Running models fit consistently, while lifestyle models like Gel-Lyte series may need +0.5 UK size for wider feet.
ASICS Model-Specific Sizing
| ASICS Model | Sizing Tendency | Width Profile | Recommendation |
|---|---|---|---|
| Gel-Lyte III | True to size | Narrow to medium | TTS or +0.5 for wide feet |
| Gel-Lyte V | True to size | Medium | TTS for most feet |
| Gel-Kayano 14 | True to size | Medium | TTS for most feet |
| Gel-Quantum 360 | Runs small | Narrow | +0.5 UK size |
| Gel-1090/1130 | True to size | Medium | TTS for most feet |
TTS = True to Size (your regular UK size)
The Gel-Lyte III features a unique split tongue design that can make them slightly more challenging to put on, especially for those with high insteps. This design feature doesn't affect the sizing recommendation, but it's worth noting that they might feel snug when first putting them on, even in the correct size.
Salomon Sizing Guide
Salomon has transitioned from trail running specialist to streetwear favorite, with models like the XT-6 becoming staples in UK sneaker culture:
General fit:
Salomon typically runs true to UK size with a performance-oriented fit
Width profile:
Medium width with a secure midfoot
Trail heritage:
Designed for secure fit with minimal internal movement
Quicklace system:
Allows for adjustable fit in many models
True to size for most feet. The secure fit is intentional for performance, so don't size up unless you have particularly wide feet.
Salomon Model-Specific Sizing
| Salomon Model | Sizing Tendency | Width Profile | Recommendation |
|---|---|---|---|
| XT-6 | True to size | Medium | TTS for most feet |
| XT-4 | True to size | Medium | TTS for most feet |
| ACS Pro Advanced | True to size | Medium | TTS for most feet |
| Speedcross | Runs small | Narrow | +0.5 UK size |
| Sportstyle Models | True to size | Medium | TTS for most feet |
HOKA Sizing Guide
HOKA has evolved from a niche running brand to a fashion statement, known for their maximalist cushioning and distinctive aesthetic:
General fit:
HOKA typically runs true to UK size with a roomy toe box
Width profile:
Medium to wide, especially in the forefoot
Stack height:
The thick midsoles can affect perceived fit
Meta-Rocker:
The curved sole design influences how the shoe feels on foot
True to size for most feet. The generous toe box accommodates wider feet better than many brands.
HOKA Model-Specific Sizing
| HOKA Model | Sizing Tendency | Width Profile | Recommendation |
|---|---|---|---|
| Clifton | True to size | Medium to wide | TTS for most feet |
| Bondi | True to size | Medium to wide | TTS for most feet |
| Mach | Runs small | Narrow to medium | +0.5 UK size |
| Kaha | True to size | Medium | TTS for most feet |
| Tor Ultra | True to size | Medium | TTS for most feet |
Other Emerging Brands Sizing Guide
Several other brands have gained significant traction in the UK sneaker scene. Here's a quick reference for their sizing characteristics:
Karhu
Finnish brand known for the "Fusion 2.0" and "Synchron Classic".
Sizing Recommendation:
- Runs true to size with a medium width
- Fusion 2.0 has a slightly narrower midfoot
- Synchron models offer more room in the toe box
Mizuno
Japanese brand gaining popularity with the Wave Rider and Sky Medal.
Sizing Recommendation:
- Runs true to size with a medium to narrow width
- Wave Rider series fits true to size
- Consider +0.5 UK size for wider feet
On Running
Swiss brand known for CloudTec cushioning technology.
Sizing Recommendation:
- UK men's sizes run 0.5 small - size up 0.5
- UK women's sizes run true to size
- Waterproof models recommend full size up
Diadora
Italian brand with heritage models like N9000 and V7000.
Sizing Recommendation:
- Running models run 0.5 small - size up 0.5
- Heritage lifestyle models run true to size
- Made in Italy models typically fit more accurately
International Size Conversion Chart
When shopping for these emerging brands internationally, use this conversion chart to find your size:
| UK Size | US Men's Size | EU Size | JP Size (cm) |
|---|---|---|---|
| UK 6 | US 6.5 | EU 40 | 25.0 |
| UK 7 | US 7.5 | EU 41 | 26.0 |
| UK 8 | US 8.5 | EU 42 | 27.0 |
| UK 9 | US 9.5 | EU 43 | 28.0 |
| UK 10 | US 10.5 | EU 44 | 29.0 |
| UK 11 | US 11.5 | EU 45 | 30.0 |
| UK 12 | US 12.5 | EU 46 | 31.0 |
Note: Japanese sizing (JP) is particularly relevant for ASICS and other Japanese brands, as they often include this measurement on their labels.